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Diasporic Media

The global flows of money, commodities, information, and people are giving rise to an increasingly

interconnected world-system and global consciousness. New media technologies serve to connect such flows

(Ezra & Rowden, 2005; Vertovec, 2009).


Diasporic Media acknowledges how the media assists in community growth in communication and interaction. Media is consuming and this has become increasingly important in sharing identities both online and within society. This trend enables people to communicate transnationally and the spread of ideas and personalities across the globe contribute to globalisation and multicultural interaction. While this interaction can be initiated online, it will transcend into complex spatial everyday situations.


The 2009-2011 Media and Diaspora project reveals the connection between the contested term “diasporic media” through examining two pilot studies. Conclusions drawn from the pilot study in the media’s influence on women in everyday life in Yugoslavia reveals that:

“Specific examples of media in the photographs became the basis for a discussion of broader abstractions and generalities. At the same time, the photographs visualize the diaspora and the media in the diaspora.”

According to Myria Georgiou’s study of Diasporic Media in Europe, there also exists a threat posed by diasporic media that presents the risk of undermining the foundation of the cultural and opposing these in order to solidify a new cultural order. This however, as Georgiou argues, is not entirely true as the media diaspora can be understood as an interpretation and extension of cultural practices within a location. Furthermore, this perceptive alliance with nuanced culture can in fact enhance global experiences and interactive audiences.




Appadurai, Arjun (1996) Modernity at Large: Cultural Dimensions of Globalization. Minneapolis and London: University of Minnesota Press

Dayan, Daniel (1999) ‘Media and Diasporas’ in J. Gripsrud (ed.)Television and Common Knowledge. London, New York: Routledge, 18-33

Georgiou, Myria (2002) Mapping Minorities and their Media: The National Context: The UK.

Georgiou, Myria (2003) Mapping Diasporic Media across the EU: Addressing Cultural Exclusion. Report for the European Commission within the EMTEL II Network


Branded Asia

The development of Asian culture and global integration is ubiquitous with the processes of globalisation and media development. Through media conglomerates, access to a plethora of media and entertainment is unprecedented. While there is the contention of Westernisation penetrating Asian countries, I put to you that there is an emergence of global interrelations that is a positive mosaic of cultural recognition through media and entertainment platforms. More than ever do people participate in a diversity of cuisine, music, communications and education.


Recent developments have allowed for national pride to soar and be shared. For example, the K-POP festival in Sydney heralded a mass audience of people from different cultural heritages. This is an event that would not have received the same attention if it were not for Globalisation. An article suggests that there should be a focus of de-Westernisation and de-collaboration. This however seems to take a step away from what globalisation is trying to achieve. According to Ien Ang, entertainment is the passageway for Asian culture to enter the global spectrum. And this should be celebrated. The media has presented a generalised Asian identity that has been destructive for the growth of Asian identity. This is an example of how the media perpetuates an ideal that is somewhat misleading and does not reflect the changing attitudes of society. Globalisation and the media should be celebrated. And everyone should have the opportunity to experience a new and unfettered cultural experience. 



Hall, S. (1991). The local and the global: Globalization and ethnicity. In A. King (Ed.), Culture, globalization, and the world-system: Contemporary conditions for the representation of identity. London: Macmillan.

Berry, C., Mackintosh, J.D., & Liscutin, N. (Eds.). (2009). Cultural studies and cultural industries in Northeast Asia: What a difference a region makes. Hong Kong: University of Hong Kong Press

Race, Ethnicity and the Media


The media holds influence of how people perceive ethnicity. Just look at the headline for this article about Obama. If this is true, why would Obama be the President of a country where majority of females are of white colouring? Fox Nation has just cemented the argument that the media enacts as a device of persuasion, even when what it’s depicting is untrue. The audience reacts, and starts to question their beliefs and accept the belief of the media. In an unprecedented way, globalisation has enabled the notion of intercultural communication and understanding. This encouragement has shifted the plight of ethnic ostracism and the idea of the ‘other’, if only slightly. In saying this, there are many arguments that hold merit when saying that majority of lead-roles in film and television are white. The idea of the non-white as being inferior still holds value in society today (to those closed-minded folk), but there is a rebellion against this stigma.

Let’s talk about Sidney. Sidney Poitier was the first African-American actor to win an Oscar in 1964. He bolstered the presence of African-American actors around the world and since this achievement, as well as the surge of globalisation, the racial stigma is fading ever so slightly in society. At least I hope so. But is it really? Is there still the thought of the visibly different? Whether or not we realise, but the media has perpetuated the perceived ideal of what it means to be human, and we have been encased by this nuance. Should we not be celebrating diversity and multiculturalism? Luckily, globalisation is fermenting this notion of collectivism and as an optimist, in time, I hope that people will be able to be more accepting and agreeable. I put to you that globalisation in this respect is extremely beneficial to the fight of racial equality. The media seems to be the enemy. According to this chart constructed in 2010, the majority of social media users are of white descent. This means that the media is appealing to the majority by branding the ‘other’ as something that is foreign and unknown.


It would be ignorant to suggest that we have reached the best possible position for racial equality and media interpretation. This is a contentious and continuous discussion and problem. In my opinion, I have seen some progression to stop this abomination. It is unnecessary and entirely avoidable.



Women…Do We Run The World?

In 2013, women accounted for a mere 15% of protagonist roles in the highest grossing films. Linda Holmes from US National Public Radio said, “if you want to go to see a movie in the theater and see a current movie about a woman — any story about any woman that isn’t a documentary or a cartoon — you can’t.” This is indicative of how women’s roles in film are very much still overshadowed by males.


This blog post shows an array of charts and data confirming this notion. Women appear as hyper-sexualised, submissive and inferior to me, even when unintentional. Women’s roles are undermined by the superiority of the man. This is evident in T.V shows such as Sex and the City. Despite the plot focusing on four female lead characters, it is a series about the pursuit of men and the focus is entirely on men being represented as the ideal attainment. For women are seen as an extension of the man. Beyonce’s lyrics in the song Flawless is pertinent to challenging the notion of the superiority of the man:



We teach girls to shrink themselves

To make themselves smaller

We say to girls,

“You can have ambition

But not too much

You should aim to be successful

But not too successful

Otherwise you will threaten the man.”



And then later:


But why do we teach girls to aspire to marriage

And we don’t teach boys the same?



In the article about Joanna Martin, women’s role in the media sparks controversy and lends itself as a pivotal example of how women are portrayed, distorted and can be forgotten by the media. Martin’s profession alarmed the media and therefore hindered the ability for the audience to feel any empathy towards what happened to her. This is appalling. A women’s profession should not be a determinant in whether or not she is a victim willing of news coverage. This article, in addition to the statistics from the film industry records as well as pop-cultural aggression towards gender inequality all highlight this recurring problem.

In such a progressive and globalised age, enough is enough.


The Future of Journalism: A Review




David Carr on The Future of Journalism demonstrates that the future of journalism is relevant to who will be the type of people who are reporting and propagating news in the future. By embedding his answers by citing pertinent journalists of this time, Carr converses the need to understand that journalism still heralds the same importance that it has always been; it is just different. And people are afraid of this. People are not willing to mould with this contemporary change. This unwillingness to adapt to the new set of rules is what Carr is trying to adjust.


Carr insights that success now is self-sufficient; that individuals need to create and disseminate their work themselves. This is the way that they will be recognised. The importance of this interview is to allow the audience to understand that journalism is not dead – businesses need them, people need them. This interview conveys the issues with sustained clarity. The fact that David Carr is an expert on journalism further demonstrates the validity of what he is suggesting.


Tom Rosenstiel’s TED talk is centered on the notion that the audience will determine the future of journalism. This is his premise, and is reiterated throughout the talk. In comparison to the Carr interview, in my opinion this TED talk is more effective in conveying the changes in journalism now, and for the future. Perhaps this is attributed to the fact that he is addressing a live audience whereas Carr’s interview was broadcasted. The semiotics that Rosenstiel employs accredits his speech as it is very easy to understand and what is more, it is relatable.


Erza Klein’s presentation is linked to the notion that journalism is still viable, and worth sustaining. He declares that:

“Today, we are better than ever at telling people what’s happening, but not nearly good enough at giving them the crucial contextual information necessary to understand what’s happened…”


As Rosenstiel coins it, we’ve emerged from the ‘trust me era’ to the ‘show me era.’ 

Creative Sydney

Public media spaces are defined as an environment fuelled by technology where people have the opportunity to meet, learn, discuss and disseminate ideas. As David Morely and Kevin Robins deduce, “We must think in terms of communications and transport networks and of the symbolic boundaries of language and culture – the spaces of transmission.” Public spaces and media spaces are intertwined with notions of communication and spreading thoughts and opinions. In saying this, amedia and a public space permit people to come together, however it can be a private and individual experience.

In terms of creative cities, Sydney is a chief example in examining how an increase in cultural recognition and growth encourages public spheres and invoking feeling within the community. For example, the plight in food culture is unprecedented and continues to gain momentum in Sydney. It is not unprecedented in that food culture is circulating; it is the way in which the public media space is perpetuating the trend. This is how creative cities and media spaces are unparalleled. Sydney’s International Food Festival held in Hyde Park is representative of a public media space. It is also conducive to the aesthetics of globalisation and how society is gaining a greater understanding of other cultures through cuisine.



This is a contentious topic as it can be suggested that creativity within cities are fundamentally modern. What about Gaudi in Barcelona? What about Banksy in the UK? To suggest that creative cities are contemporary is a distorted view. Perhaps the creative cities are attempting to redefine culture in a way that technology can mould the process. It is a combination of the public space and how the media has perpetuated this cultural shift.


Journalism, Where Are You Going?

Journalisms’ future is shifting and its purpose is contentious. Due to society’s envelopment in the digital realm, our growing relationship with the Internet is perpetuating the idea that the role of journalists is diminishing. As Dan Berkowitz notes in his publication; Journalism in the broader cultural mediascape, this shift is enabling audiences to expand and become integrated, which allows for cross-cultural interpretations and evaluations of different issues. This is a positive result of the Internet and globalisation and the ability to connect us in an unprecedented manner. In relation to this, the required reading Participatory Journalism Practices in the Media and Beyond delineates the various forms of journalism and the diverse outlets that are now available to report news. A specific example derives from the notion of public journalism, as mentioned in the reading.


One article suggests that in reality, this change in the functionality of Journalism is not as radical as we are proposing, and it is a mere progression of reform. This view is partially accurate as while there are many outlets for the way we receive information, the majority is still transmitted via large media moguls. For example, if you were to look up a story online would you be more inclined to trust the media that you recognise or would you click on someone’s ‘blogspot’ to tell you what is happening?


Perhaps the Massay and Haas (2002) model has the best intentions, despite the evaluative research on their model resulted in diluted responses, according to Denis McQuail. They insist that instead of being consumers of information, we should have a participatory role in how we want the news to be divulged. I put to you that Journalism is not dead; it is fervent. The means in which news is deployed has changed, and now to be a successful journalist you may need to possess the skills that surpass simply having a pen and paper or a camera. This is a gradual thought and could profoundly shape the future of journalism.


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BCM310 Post 1 – New Status: Self-Aware.

New media has fashioned unprecedented alternative outlets for expression in a way that is self-evaluative. Michael Wesch examines how Vlogs on YouTube highlight global connectivity and intercultural interaction. He notes that this form of expression has the ability to enhance our understanding of ourselves. The notion of the ‘vlog’, or ‘hand-held’ film is proliferating. This concept is also exemplified in Patricia Aufderheide’s article on Public Intimacy. Is this an effective way to challenge social ideals and an opportunity to expose the flaws within the social framework?

Aufderheide refers to documentaries and films to demonstrate the dramatic influence these films can have on our emotions. She states that “first-person storytelling (is) a uniquely compelling way to communicate other realities. While this form has existed for some time, it is now expanding rapidly. These documentaries make “an implicit social comment on the erosion between public and private spheres in daily life.”

Reverting to self-awareness, a study from the Nanyang Technological University claims that Facebook paves the way for users to gain a greater understanding about how people perceive themselves, the way they people portray others, the similarities and differences between user’s profiles and their everyday personalities and whether or not they are contradictory. While this study reveals that online communication assists in building friendships and improves wellbeing. On the contrary, Bourke’s 2010 study on Social network activity and social well-being complied data, which established that those who focused on content absorption felt lonelier. Based on evidence extrapolated from these studies, self-awareness is heightened through personal growth and the ability to visualise who we are and who we want to be.  


Soccer, or Football?


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“Football” is a term in Australia affiliated with three types of sports AFL, Rugby League and Soccer. Globally, football is recognised as the World’s Game (Les Murray). In Australia, we call it soccer. Why is this? Apparently this terminology is not well received by the British, especially not from a zealous football fan such as 22-year-old Mitchell Spencer.

 Mitch and his family have been going to Sunderland matches at the Stadium of Light since as far back as he can remember. “It is a part of our family tradition. Passion for football is engraved in us.” While this may be, in Australia he said the term “soccer” really upset him when he moved to Wollongong with his family four years ago. “I know it sounds silly, but I can’t understand why football is called soccer here. I guess it is a part of your culture.” That being said, Mitch admitted that that was one of the biggest culture shocks he has come across. “Thongs, definitely thongs also. I am now in love with them!”, he jokes. Despite the contrast of football, Mitch said he has found Australia extremely easy to feel like home.

Whether it is because our national language is also English, or whether our societal values are similar that has enabled Mitch and his family to feel this way. Perhaps our acceptance of similar cultures are more pronounced that those of different ethnicities or religious affiliations; components of life that we may not be in common with. Football, or soccer as it is inherently known, resonates like any other sport and has the ability to bring people together from all around the world. 

It is nice to know however, that among the distaste and somewhat anti-climax of our culture, some people still find a place where they feel as though they belong, such as Mitch. “Although I was born in England, I still call Australia home.” 

Cultural Anticipation


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While overhearing a Spanish man talking to his friend over Skype, his disappointed tone initiated curiosity and I was intrigued by his seemingly sad mood. My reaction is feelings of disappointment and dismay and in a feeble attempt to rejuvenate this man’s state of mind, I approached him to try and understand why he was feeling this way. He was surprisingly welcoming when I joined him at his table; and so, our conversation began. Juan is a twenty three year old Medical Science student from Valencia, Spain. He has been in Australia for three months and has six months left of his exchange program.


Juan is extremely disappointed with the apparent attitude of the people of Australia. In our culture, it is a part of our national identity to greet people with a friendly hello. For Juan, living in Wollongong for one week, he said he felt more insecure then he has ever felt before. Juan was approached by two men, and was forced to surrender his wallet and phone. Speaking fluent English, Juan tried to reason with the thieves, with little success.


To him, our cultural persona is “cowardly and unapproachable.” Surely this sort of behaviour is from a small minority of our community; every country has subgroups of people who behave poorly.


In an attempt to restore Juan’s faith in Australia as the prosperous, welcoming nature that it is believed to be, I encouraged Juan to join the University of Wollongong’s English Conversation Groups. One week later, Juan’s perception of Australian people is slowly shifting. Expectations are not always met, but society should not be judge according to a small group of aggressors.


In a way, Juan’s experience is relative to every experience in a foreign country. It is important to realise that not everyone is going to be friendly, despite what cultural expectations you anticipate.