The global flows of money, commodities, information, and people are giving rise to an increasingly
interconnected world-system and global consciousness. New media technologies serve to connect such flows
Diasporic Media acknowledges how the media assists in community growth in communication and interaction. Media is consuming and this has become increasingly important in sharing identities both online and within society. This trend enables people to communicate transnationally and the spread of ideas and personalities across the globe contribute to globalisation and multicultural interaction. While this interaction can be initiated online, it will transcend into complex spatial everyday situations.
The 2009-2011 Media and Diaspora project reveals the connection between the contested term “diasporic media” through examining two pilot studies. Conclusions drawn from the pilot study in the media’s influence on women in everyday life in Yugoslavia reveals that:
“Specific examples of media in the photographs became the basis for a discussion of broader abstractions and generalities. At the same time, the photographs visualize the diaspora and the media in the diaspora.”
According to Myria Georgiou’s study of Diasporic Media in Europe, there also exists a threat posed by diasporic media that presents the risk of undermining the foundation of the cultural and opposing these in order to solidify a new cultural order. This however, as Georgiou argues, is not entirely true as the media diaspora can be understood as an interpretation and extension of cultural practices within a location. Furthermore, this perceptive alliance with nuanced culture can in fact enhance global experiences and interactive audiences.
Appadurai, Arjun (1996) Modernity at Large: Cultural Dimensions of Globalization. Minneapolis and London: University of Minnesota Press
Dayan, Daniel (1999) ‘Media and Diasporas’ in J. Gripsrud (ed.)Television and Common Knowledge. London, New York: Routledge, 18-33
Georgiou, Myria (2002) Mapping Minorities and their Media: The National Context: The UK. http://www.lse.ac.uk/collections/EMTEL/Minorities/reports.html
Georgiou, Myria (2003) Mapping Diasporic Media across the EU: Addressing Cultural Exclusion. Report for the European Commission within the EMTEL II Network